Five A Side: Nat Files (The PR Files)

Five A Side is a blog series that spotlights exceptional women in the music industry through a five-question interview.

In part five of our series, we interview Nat Files, owner of Sydney-based promotions and publicity company The PR Files. Nat has worked with a number of local and international clients including Adele, Sia, Alabama Shakes, Drapht and Gang of Youths, servicing all facets of Australian media including digital, print, TV and radio.


Nat Files

You worked previously at Shock Records and Inertia before starting your own company, The PR Files. What has it been like going out on your own?

I love working for myself. Though don’t get me wrong, sometimes it can be very stressful handling the business side of things. But I am constantly working on projects I’m passionate about and that makes all the difference for me. I still get goose bumps when I hear new music for the first time.

I’m also very lucky as I have so many amazing women in the industry that give me advice. When I first started, I didn’t even know anything about BAS. I have to give Rina Ferris a shout out for answering all those annoying questions and helping me navigate the minefields of small business.

You were nominated by Eva Trifonas of incgnto, because you were one of the first to believe in Eva and her career. How important is it to support women in the industry who are starting their careers or businesses?

Eva is one of those women that came into this industry, where you just know they have “it”. Her passion for music and intelligence is inspiring, who wouldn’t encourage that to thrive?

I believe it’s important for women who have been in this industry for a while to mentor newcomers, men and women. Wisdom and experience isn’t a negative; it should be valued and shared. Without it there is no one to guide this industry in the right ways.

It is important to build a strong and reliable network both in the business and social spheres of the industry and to support each other rather than compete.

What advice would you give to someone wanting to start a career in PR or music?

You need to love what you do. This industry can be very challenging at times, with long hours and a lot of hard work. You spend so much time with the people you work with that they become like family, so treat each other well. I would definitely encourage doing internships. This gives you an insight to different areas of the industry and a better level of preparedness before committing to this as a full time career. It’s a good way to find your feet and direction.

Who is someone you draw inspiration from, male or female?

Dave Le’aupepe from Gang of Youths is so inspiring and an extraordinary human being. He is an incredible songwriter and someone that I am very thankful came into my life.

He is 100% genuine and very kind; he also proudly surrounds himself with strong, nurturing women.

I recently got to preview some of the upcoming songs from the album being released later this year, and pretty much cried happy tears listening. Feeling Blessed.

Who would you like to nominate for the next Five A Side and why?

I would like to nominate Vanessa Picken from Comes with Fries. Vanessa is one of those special ladies I was talking about. She runs her own successful digital agency based in Sydney and is one of the best in this industry.